Brand Resilience: Take control over your brand story and bulletproof your digital presence.

What is it?

We harness the power of content creation, communication channels and digital marketing to secure your online reputation and fortify your presence. The result: The ability to respond to any crisis from a position of power.

Need urgent help?

The Pain

Waiting to take control over your brand’s reputation is like waiting to take care of your health till you get sick: By the time disaster strikes, it might be too late.

1 of 3

The Solution

We harness the power of content creation, communication channels and digital marketing to secure your online reputation and fortify your presence.

The result: The ability to respond to any crisis from a position of power.

2 of 3

The Process

Branding and content experts will examine your current brand and help you and your team build a messaging and content plan that fits your goals. Social listening experts build profiles of the type of customers you’d like to target and identify the messages that resonate best with them. Digital advertising specialists develop a strategy for promoting your content to the correct target audiences. Marketing managers combine insights and develop a marketing plan.

3 of 3

Case Study

Entrepreneur and High Tech Investor

Our client was an entrepreneur and high tech investor in the technology, healthcare and telecommunications spaces.

He has driven innovation at leading public and private companies in areas including data networking, data storage, cable, telecommunications, computing and semiconductors.
‍
Following a swarm of negative press, our client connected with us seeking to repair his damaged online reputation and build brand resilience that would enable him to grow a newly developed, authentic personal brand.

The plan

1. Build a personal website with a personalized URL.
‍
2. Build out owned personal profiles to populate with.

3. Optimise website and profiles for SEO.

4. Publish and promote new, positive content with links to owned sites and profiles.

Execution

Website
We worked with the client to build, launch and optimise his personal website, developing a strong, personalised content hub. We secured his domain and built out optimised content that helped boost the website in search results.

Profiles
In order to build a cohesive online presence, we built a series of personal profiles on a variety of authoritative sites. We optimised these profiles with important keywords to ensure they would drive traffic and increase in ranking, enabling us to control the first page of search results.

The result

The negative articles that were ranking on page 1 for the client are no longer appearing in Google search results. The sites and profiles that we established are ranking on pages 1 and 2, and 90% of the first page of search results is controlled. We also established a Google Knowledge Panel that appears in Google search results for his branded keywords.

The negative articles no longer appear in Google search results

90% of the first page of search results is controlled

60% of the second page of search results is controlled

Established a Google Knowledge Panel for branded keywords

Strong branded presence on a variety of sites that enable the client to share their brand message

Need urgent help

Ready to take the first steps in redefining your reputation

Get in touch with us

Crisis Management

Forensic Analysis

Brand Building